Source - http://www.forbes.com/
By - Press Release
Category - Family Hotels In Miami
Posted By - Inn and Suites In West Miami
By - Press Release
Category - Family Hotels In Miami
Posted By - Inn and Suites In West Miami
Family Hotels In Miami |
In just a few years Twitter has become the go-to method of connecting
with customers and potential clients, but you know that already, right?
A new study
of 200 executives by LiveFyre, a company specializing in social
engagement and curation, found that 93% of respondents turned to Twitter
when gathering real-time social activity—more than any other social
platform. We all make mistakes from time to time, but you don’t want to
make a wrong step with this real-time platform. Here are 14 practices
that could be devastating to your Twitter reputation.
1. Fake a Twitter hack. Getting your account hacked
is bad enough because people might wonder whether or not you can keep
their information safe. However, faking a hack, as Chipotle recently did in a 20th Anniversary PR stunt, can leave a worse impression—that you have poor taste and judgement.
2. Talking politics. A lot of businesses and CEOs
have taken heat for expressing political opinions. Unless people are
following you for your opinion on a wide variety of topics, be measured
in your statements.
3. Deleting a comment instead of engaging. If you
find yourself getting in a heated discussion or tweet something you
regret, don’t try to make it disappear by deleting your tweet. Instead,
confront the issue and engage in conversation and express the remorse
you may be feeling.
4. Not engaging at all. If you are a business and
you have a Twitter account, and you request website visitors to follow
you with those buttons on your site, make sure you’re actually
corresponding and tweeting! People follow because they want information,
give it to them.
5. Tweet only when you want something. It’s
understandable that having direct access to customers provides a
tempting proposition. However, this power should not be abused, but
respected. It’s okay to ask for things, but it should be balanced.
6. Posting inappropriate pics. This sounds like a
no-brainer, but apparently some people need a quick reminder.
Inappropriate pictures can range from party shots to employees doing bad
things. Don’t do it.
7. Tweet negative comments about co-workers. Your
followers don’t need to know about internal drama. Worse, expressing
rifts in a public forum shows a lack of consideration for your
co-workers and the situation.
8. Fail to disclose a paid endorsement. Back in 2009 the Federal Trade Commission (FTC) established guidelines
that requires bloggers, celebrities and “word-of-mouth” marketers from
endorsing products or services for pay without disclosure. So aside from
it being illegal, if it ever did come out that you were getting paid it
would be a PR nightmare.
9. Tweet before verifying. News spreads lightening
fast on social media and it’s easy to get caught up with the crowd. More
than ever it’s important to slow down and verify the information before
retweeting. How many celebrities need to #RIP and then come back to
life before we get the message?
10. Spam with DM. Just the other day I started
following a new professional and within 24 hours I had a direct message
to purchase their product. To be honest I follow people because I’m
interested in their message, but it’s never a good idea to push a sale
like this before extending a “hello.” Twitter’s an amazing platform to
make connections, so make one before selling.
11. Tweet from the wrong account. A lot of folks on
Twitter have more than one account, and third-party tools have made it
really simple to swap between them. Make sure you’re on the right
account before you tweet your personal thoughts or opinions.
12. Inconsistently tweet. There’s a lot of
disagreement about tweeting too much or too little. One thing you should
not do is tweet 10 times in a day and then disappear for a week, then
tweet twice and then disappear for two weeks, and then tweet just once.
Consistency is the key to staying engaged.
13. Not shorten your URLs. You only have 140
precious characters. Don’t waste them on a long URL when they could be
dramatically shorter; offering you the opportunity to add context to the
link. If the majority of tweets you’re sending are only links you’re
wasting a huge opportunity to connect with your followers.
14. Capitalize or sell products from tragedy. A lot
of terrible things happen in this world and when they do millions turn
to Twitter to keep informed. It’s really bad form to spin the tragedy or
to use a trending hashtag for personal gain. Be a good social media
citizen and show respect.